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Pairing CTV & In-store Activation to Win All Stages of the CPG Customer Journey
The traditional purchase funnel is no longer relevant in today’s complex web of digital, in-store, and mobile touchpoints. Rob Froehlich, Catalina’s Group Director of CPG Omni-Channel Solutions, shares how to leverage the combination of connected TV (CTV)’s targeted reach and in-store activation to simplify the customer journey and drive sales.
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