Catalina increases consumer value with 1:1 media at the register. Catalina in-store programs see a median incremental sales lift of 13.8% on promoted items.
We track each shopper’s purchases to deliver timely and uniquely personalized content. With Catalina at the point of sale:
- We observe 10.3B transactions annually
- We reference 3 years of historical purchase insights
- We help you activate more quickly and accurately to stay ahead of your competition
Catalina has personalized offer values precisely targeted to different levels of engagement with your brand.
- In-Store and Omni Suppression — Works specifically to maximize media reach and ensure efficiency by preventing people from receiving an ad if they have already purchased your brand or recently bought a competitor’s brand.
- Tiered Offer Values: Use shopper’s historical purchase behavior in your brand & category to tailor offers and convert shoppers more efficiently.
By pairing Catalina’s real-time in-store media network with our flexible portfolio of full-funnel digital solutions, you get the best of both worlds: easily orchestrated and seamlessly integrated omnichannel campaigns to meet your brand’s objectives.
For Vermont Creamery’s new cultured butter line, Catalina activated an omni campaign — with purchase-based audiences, responsive delivery of digital and an in-store component to help this brand mitigate waste and more…
New Buyers Acquired
Redemption Savings from Cross-Channel Suppression
ROI Long-term Total Sales
Click HERE for list of our participating retailers.
Catalina has a solid track record of effectively activating in-store media campaigns based on client objectives. There really is not a single average redemption rate for Catalina offers. The average redemption rates depend on the audience targeted and the objective of the offer. For example, Acquisition is hard with offers redeeming close to the 1-5% range while on the other hand Volume generating offers can redeem upwards to 20%+.
Your content can be personalized in various ways beyond the typical price discount coupon — like awareness-driving print advertisements, sweepstakes, rebates, giveaways, or other creative rewards. Additionally, we utilize QR codes.
Catalina utilizes proprietary technology to deliver personalized media at both the cashier and self-checkout lanes. Coupon delivery varies by campaign/offer objective and Retailer, as to whether it will be printed during the checkout process or after payment.
