With our unparalleled CPG marketing, Catalina has helped build some of the most iconic CPG brands from a broad range of manufacturers. Here’s how we can help build yours.
is So Last Decade
Through our research, we know that demographic targeting is highly inefficient. Over 30% of advertising is wasted on shoppers who don’t even buy in your category.
In contrast to the wasteful mass marketing trends of yesteryear, Catalina uses behavioral ad targeting systems to find those shoppers with a known purchase affinity for a particular brand or category.
Leveraging three years of purchase history from over 91 million households, collaborating with Catalina yields deeper and richer key insights on your shoppers.
We’ll partner with you and work hand-in-hand to identify your most loyal customers, those at risk of defecting, and shoppers who represent the best growth opportunity for your brand.
With the ability to reach over 400 million unique shopper IDs, Catalina has the largest CPG media network in the US.
Oh, and we can target each and every one of them individually with a personal message or offer based on their transaction behavior and purchase history.
That’s unrivaled scale and unmatched mass personalization.
Catalina measures campaign effectiveness and delivers insights into the impact of our media programs based on in-store sales, so you can see the Catalina advantage - and make the most of it.
Refine your campaigns and offers inflight with more effective and efficient media that drives higher lift and loyalty.
See our CPG solutions in action.
As the New Year approaches, understanding consumer beverage preferences can help brands and retailers capitalize on the latest trends. Premixed cocktails and non-alcoholic options are gaining popularity, while traditional choices like craft beer and champagne are losing ground, according to new data from Catalina’s Shopper Intelligence Platform.
Brands are increasingly shifting media dollars to Connected TV (CTV) because it offers more precise targeting and tracking of campaign performance than linear TV, according to Jenna Bennett, VP, Digital Media Sales & Strategy. She explains how Catalina’s BuyerScience platform can further enhance CTV’s power by adding more context to contextual targeting in real-time.
Yet Price Variations Persist
Catalina’s Q3 2024 Shopping Basket Index indicates that prices across 10 popular grocery categories are stabilizing, but consumers are still adapting to price volitivity by seeking out value-driven solutions.
This Halloween, we're summoning classic monster archetypes to unveil frightfully fun shopper insights! Our data wizards blend real purchase insights with third-party data to conjure up detailed shopper profiles across various categories and lifestyles. Get ready for some bewitching discoveries!
Marketers must radically rethink their approach to consumer engagement because Artificial Intelligence (AI) and machine learning are revolutionizing how to connect with consumers, drive sales, and foster lasting loyalty, according to Adam Van Beck, Catalina’s SVP, CPG Omnichannel Solutions. He explains how brands can thrive in the Attention Economy by leaning into a number of hyper-personalized targeting solutions.
CPG marketers now have a way to know the impact of unseen shoppers, according to Ron Menich, Catalina’s VP of Advanced Analytics and Data Science. He explains how the Sales Life Adjustment Factor (SLAF), Catalina’s proprietary measurement tool, can identify how much a digital marketing campaign drives sales, even for impressions you can’t directly measure.
Non-alcoholic beers are making a splash at summer picnics, dethroning premixed cocktails as the most popular beverage choice, according to Catalina’s Shopper Intelligence Platform. Sales of non-alcoholic (N/A) beers are up 20% compared to last year, while premixed cocktails are down 13%. Hard seltzers and domestic wine are also seeing declining sales, while imported beer and all other sodas are experiencing a summer sales bump.
