Meet some of the people behind Catalina.

Kevin Hunter
President & Chief Executive Officer
Kevin brings 25+ years global strategy, commercial, go-to-market, business development, and product innovation leadership experience to his role as Catalina’s President and CEO, and as a member of its Board of Directors. He is responsible for setting the company’s strategic direction, managing stakeholder and investor relations, championing investments and driving innovation in critical areas of the digital marketing ecosystem, including advanced analytics, technology, personalization, and measurement.

Michael Huffmaster
Chief Financial Officer
Michael brings more than 15 years of domestic and global finance and accounting expertise to his role as Catalina’s Chief Financial Officer. Responsible for leading worldwide financial functions, strategy and corporate development, he is an empowering team leader committed to driving global and cross-functional alignment to incubate new revenue opportunities.

Ariana Voigt
General Counsel & Chief Privacy Officer
Ariana Voigt brings more than 20 years of legal experience and intellectual property (IP) expertise, as well as deep knowledge and commitment to ensuring the privacy of the data entrusted to Catalina, to her role leading all legal, intellectual property and privacy functions. Ariana also partners closely with the Global Security team on compliance efforts around GDPR and CCPA. Previously, she held a series of increasingly broad leadership roles on Catalina’s legal team, most recently serving as VP, Associate General Counsel and Chief Privacy Officer.

Zubin Singh
Chief Technology Officer
Zubin Singh brings more than 12 years of far-sighted global technology and product development leadership experience across the advertising and marketing technology ecosystems to his role as Catalina’s Chief Technology Officer. He has played a key role in transforming and diversifying Catalina’s data-driven product portfolio since 2016.

William Faivre
President, Europe
William is President of Catalina International, responsible for leading and overseeing all aspects of Catalina’s current international business and expansion efforts.

Mike Springer
Head of People
Mike brings more than 20 years of diverse expertise in human resources and operations to his role as Head of People for Catalina. As a member of the company’s global Executive Leadership Team, he partners closely with cross-functional teams across the globe to advance the company’s strategies and create the best possible environment for developing talent and elevating the business.

Ken Pascua
Chief Information Security Officer
As Catalina’s Chief Information Security Officer, Ken brings over two decades of expertise in security, risk and compliance to his role leading the team responsible for safeguarding the company’s digital assets and empowering the organization to embrace security-based innovation, while navigating the rapidly evolving digital threat landscape.

Adam Van Beck
Head of US Omnichannel Solutions Sales
As SVP of Omnichannel Solutions at Catalina, Adam leads national sales, shopper marketing, data, analytics, business intelligence, and marketing teams to drive transformative, data-driven media strategies. With over 20 years of expertise in consumer packaged goods (CPG), data, and technology, he partners with established and emerging brands to design, execute, and measure personalized media campaigns across CTV, digital, and in-store channels.

Derek Lott
Head of Sales Support & Operations
Derek brings 25 years of operational and strategic sourcing expertise to his role focused on continuously strengthening the delivery of omnichannel solutions for Catalina’s CPG brand, retail and agency customers.

Jenna Bennett
Head of Sales, US Agency Partnerships and Retail
Jenna brings more than 12 years of brand development, digital, and advertising experience to her role leading the teams responsible for Catalina’s U.S. agency partnerships and retail network.
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