Zubin Singh

Zubin Singh brings more than 12 years of far-sighted global technology and product development leadership experience across the advertising and marketing technology ecosystems to his role as Catalina’s Chief Technology Officer. He has played a key role in transforming and diversifying Catalina’s data-driven product portfolio since 2016.

Zubin and team are focused on synthesizing Catalina’s product solutions, technology and data science capabilities to enhance the company’s computing power, enabling our one-of-a-kind In-store Print Network, Shopper Intelligence Platform, and Managed Media Services to operate at peak levels for retailers, brands and agencies, while ensuring the highest data security. The team also pursues innovation in areas powered by our machine learning and AI-enabled data science capabilities, including advanced personalization, across our portfolio of full funnel marketing solutions to create new value for our customers.

Most recently, Zubin served as SVP, Digital Product & Innovation, applying his global product development experience and vision to conceiving, building and managing successful digital monetization products across audiences & data syndication, omni measurement and insights, and cross-channel activation experiences to solve customer challenges.

His global leadership experience spans the product development of a meta-DSP SaaS advertising retargeting platform in Adadyn, various roles in YuMe (IPO) co-leading product development for a video based multi-screen SDK, standing up various components of the real-time-bidding (RTB) advertising stack, and working across several key publishers and media advertisers. Zubin also was involved with MoSoNex - Mobile Social Networking Exchange, where he co-led the product strategy to develop a social network enabling media to be captured from a user’s mobile phone and shared across internet enabled set-top-boxes and a variety of mobile devices. The effort was recognized by CES as the Best of Innovations in Social Networks and by Gartner as part of Cool Vendors in Mobile Cloud Services.

With nine product patents across media personalization, real-time dynamic ad delivery, coupon validation and fraud mitigation, sequential media marketing, and more, Zubin holds a BS in Information & Computer Science from the University of California, Irvine.