Drive brand sales at retail stores and online. Measure your merchandising and optimize your circular performance. Grow your brand share and volume.
The More The Merrier
2% of shoppers drive 80% of sales. Catalina helps retailers and brands drive efficient volume, generate incremental sales, and eliminate waste and subsidy, in five steps:
- Target high-potential, frequent brand and category buyers.
- Deliver engaging, omni-channel messaging.
- Sell at the threshold goal in a single shopping trip.
- Reward shoppers with cash-back on their next trip.
- Measure shopper behavior and redemption to gain valuable insights.
Hit Your Target
Shoppers ignore 93% of items sold in-store. Catalina helps retailers and brands find the highest-value buyers and escalate their buy rate (and returns) over time, in five steps:
- Target your highest-potential brand buyers.
- Deliver engaging, omni-channel messaging.
- Reward shoppers with escalating incentives in real-time.
- Boost buy rate with a digital media overlay to reach shoppers between trips.
- Measure shopper behavior and redemption to gain valuable insights.
Walk And Chew Gum
26% of ads are wasted on the wrong strategies. Maximize the impact of every marketing dollar by reducing waste and over-subsidization, and expanding reach without expanding your budget. Catalina helps drive efficiency with these tools:
- Post-Purchase Suppression: Block previously converted shoppers from future media to reduce waste.
- Tiered Offer Values: Use historical purchase pricing to tailor offers and convert shoppers more efficiently.
Stake Your Claim
Grow your share of wallet by increasing trips and baskets with individual shoppers through long-term engagement:
- Identify and Model Shopper Behavior
- Deliver Personalized Engagement
- Reward Cross-Category Purchasing
- Defend Against Defection
Convert even more shoppers by personalizing your circular offers to each buyer across all channels.
Make Your Business Personal
Extend the reach of your retail paper circular into digital channels, and deliver the most relevant content and personalized weekly deals to shoppers based on their past purchases. So you can stay top-of-mind with your best shoppers throughout the week, before and after their shopping trips.
Ad to Cart
Catalina offers a comprehensive set of solutions for retailers, brands, and agencies to understand e-commerce behavior, measure campaign impact, and target shoppers with media driving to online purchase.
You can also target shoppers from outside Catalina’s network with media to accelerate purchase at a variety of major retailers, including Walmart, Amazon, Target and pet e-commerce retailers.
See our Sales Drivers solutions in action.
As the New Year approaches, understanding consumer beverage preferences can help brands and retailers capitalize on the latest trends. Premixed cocktails and non-alcoholic options are gaining popularity, while traditional choices like craft beer and champagne are losing ground, according to new data from Catalina’s Shopper Intelligence Platform.
As the original Retail Media Network and pioneer of 1:1 personalized media, Catalina is a natural partner for agencies serving consumer packaged goods (CPG) brands. Here are nine key questions advertising and media agencies frequently ask us about our capabilities.
Brands are increasingly shifting media dollars to Connected TV (CTV) because it offers more precise targeting and tracking of campaign performance than linear TV, according to Jenna Bennett, VP, Digital Media Sales & Strategy. She explains how Catalina’s BuyerScience platform can further enhance CTV’s power by adding more context to contextual targeting in real-time.
Yet Price Variations Persist
Catalina’s Q3 2024 Shopping Basket Index indicates that prices across 10 popular grocery categories are stabilizing, but consumers are still adapting to price volitivity by seeking out value-driven solutions.
This Halloween, we're summoning classic monster archetypes to unveil frightfully fun shopper insights! Our data wizards blend real purchase insights with third-party data to conjure up detailed shopper profiles across various categories and lifestyles. Get ready for some bewitching discoveries!
As the consumer journey becomes more complex, Jenna Bennett, VP, Digital Media Sales & Strategy, advocates for the strategic use of artificial intelligence (AI) and machine learning to deliver highly personalized, omnichannel messaging. By leveraging the power of hyperconnectivity, CPG marketers can significantly reduce costs, boost sales, and create exceptional shopper engagement.
Marketers must radically rethink their approach to consumer engagement because Artificial Intelligence (AI) and machine learning are revolutionizing how to connect with consumers, drive sales, and foster lasting loyalty, according to Adam Van Beck, Catalina’s SVP, CPG Omnichannel Solutions. He explains how brands can thrive in the Attention Economy by leaning into a number of hyper-personalized targeting solutions.
CPG marketers now have a way to know the impact of unseen shoppers, according to Ron Menich, Catalina’s VP of Advanced Analytics and Data Science. He explains how the Sales Life Adjustment Factor (SLAF), Catalina’s proprietary measurement tool, can identify how much a digital marketing campaign drives sales, even for impressions you can’t directly measure.
