We’ll help you segment customers, improve shopper performance, and build customer loyalty by harnessing real-time shopper intelligence to personalize communications and provide your shoppers with a seamless and responsive experience across all channels.
"One Voice" media and content management that brings a whole new level of responsiveness.
It’s important to identify the right audience so your message doesn’t fall on deaf ears. Our Audiences & Data Services provide you with over 700 syndicated segments with unlimited options to customize so you can deliver relevant messages and offers that drive high-quality outcomes.
You want to deliver messages that motivate. Your shoppers want content that’s relevant. Our measurement insights deliver the level of personalization necessary to make both possible. Oh, and you can deliver it against audience segments that are fully customizable, too.
See our ecosystem of solutions in action.
As the New Year approaches, understanding consumer beverage preferences can help brands and retailers capitalize on the latest trends. Premixed cocktails and non-alcoholic options are gaining popularity, while traditional choices like craft beer and champagne are losing ground, according to new data from Catalina’s Shopper Intelligence Platform.
As the original Retail Media Network and pioneer of 1:1 personalized media, Catalina is a natural partner for agencies serving consumer packaged goods (CPG) brands. Here are nine key questions advertising and media agencies frequently ask us about our capabilities.
Brands are increasingly shifting media dollars to Connected TV (CTV) because it offers more precise targeting and tracking of campaign performance than linear TV, according to Jenna Bennett, VP, Digital Media Sales & Strategy. She explains how Catalina’s BuyerScience platform can further enhance CTV’s power by adding more context to contextual targeting in real-time.
Yet Price Variations Persist
Catalina’s Q3 2024 Shopping Basket Index indicates that prices across 10 popular grocery categories are stabilizing, but consumers are still adapting to price volitivity by seeking out value-driven solutions.
This Halloween, we're summoning classic monster archetypes to unveil frightfully fun shopper insights! Our data wizards blend real purchase insights with third-party data to conjure up detailed shopper profiles across various categories and lifestyles. Get ready for some bewitching discoveries!
As the consumer journey becomes more complex, Jenna Bennett, VP, Digital Media Sales & Strategy, advocates for the strategic use of artificial intelligence (AI) and machine learning to deliver highly personalized, omnichannel messaging. By leveraging the power of hyperconnectivity, CPG marketers can significantly reduce costs, boost sales, and create exceptional shopper engagement.
Marketers must radically rethink their approach to consumer engagement because Artificial Intelligence (AI) and machine learning are revolutionizing how to connect with consumers, drive sales, and foster lasting loyalty, according to Adam Van Beck, Catalina’s SVP, CPG Omnichannel Solutions. He explains how brands can thrive in the Attention Economy by leaning into a number of hyper-personalized targeting solutions.
CPG marketers now have a way to know the impact of unseen shoppers, according to Ron Menich, Catalina’s VP of Advanced Analytics and Data Science. He explains how the Sales Life Adjustment Factor (SLAF), Catalina’s proprietary measurement tool, can identify how much a digital marketing campaign drives sales, even for impressions you can’t directly measure.
