Unmasking Shopper Insights: How Classic Monsters Illuminate Potential Marketing Strategies This Halloween!

For 40 years, Catalina has focused on building strong AUDIENCES for our Brands and Retail partners. BUYERScience is the engine powering our highly efficient audiences, personalized media across unified channels, inflight optimization, and advanced sales impact measurement. By understanding the WHY behind the BUY, we create value that continuously compounds.

This Halloween, we’re inviting classic monster archetypes to inspire some thrilling purchase insights that will send shivers down your spine and spark your imagination!

Using our 1:1 deterministic purchase insights, Catalina offers a detailed look into the buying habits of Red Wine Buyers. For example, these buyers are 95% more likely to choose domestic wines, while 36% still opt for an imported bottle before retiring to their coffins. Surprisingly, they are also 4X more likely than the average shopper to purchase Window and Glass Cleaner. Could it be true that they can’t see their reflections in mirrors?

Catalina has created specific audiences by combining its purchase insights with third-party data on ingredients, lifestyle, and product/brand affinities. When the devilishly delightful BBQ Enthusiast is planning a fiery feast, they are 4X more likely to grab cigars and 2X more likely to stock up on hot sauce to keep things spicy. Let’s discuss how a taste of our insights could help heat up your sales.

Another of Catalina’s custom audiences is the Pumpkin Spice Flavor Seeker. With pumpkin spice season in full effect, this Jack O'Latte isn't about to lose its head over just any beverage. To keep that inner glow, they are 2.5X more likely to purchase ready-to-drink coffee. And six of their top 10 purchases are coffee and coffee-related products. Now that’s an insight to help you spice up your ROAS!

Inspired by Frankenstein, Catalina took a deep dive into the shopping habits of Mini Frankfurter Buyers. What we found is that beneath that tough exterior lies a surprising softness! This lovable lug shows a staggering 6-7 times more interest than the average shopper in pediatric nutrition bars, children’s vitamins, kid-friendly frozen dinners, and tear-free shampoo. These fascinating insights reveal how we can help you stitch together a clearer picture of your ideal buyers!

Catalina’s pioneering data experts synthesize a rich, real-time blend of purchase data with insights from nearly all U.S. households and millions of predictive data variables to understand what and how they will buy, informing the industry’s best shopper profiles. Whether you’re looking to reach Chocolate Candy Buyers, Cinnamon Flavor Seekers, or Cat Parents, we can reach those most likely to buy across hundreds of categories.

If you want to win the season or launch a new product, then contact us today.