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As the New Year approaches, understanding consumer beverage preferences can help brands and retailers capitalize on the latest trends. Premixed cocktails and non-alcoholic options are gaining popularity, while traditional choices like craft beer and champagne are losing ground, according to new data from Catalina’s Shopper Intelligence Platform.
As the original Retail Media Network and pioneer of 1:1 personalized media, Catalina is a natural partner for agencies serving consumer packaged goods (CPG) brands. Here are nine key questions advertising and media agencies frequently ask us about our capabilities.
Brands are increasingly shifting media dollars to Connected TV (CTV) because it offers more precise targeting and tracking of campaign performance than linear TV, according to Jenna Bennett, VP, Digital Media Sales & Strategy. She explains how Catalina’s BuyerScience platform can further enhance CTV’s power by adding more context to contextual targeting in real-time.
Yet Price Variations Persist
Catalina’s Q3 2024 Shopping Basket Index indicates that prices across 10 popular grocery categories are stabilizing, but consumers are still adapting to price volitivity by seeking out value-driven solutions.
This Halloween, we're summoning classic monster archetypes to unveil frightfully fun shopper insights! Our data wizards blend real purchase insights with third-party data to conjure up detailed shopper profiles across various categories and lifestyles. Get ready for some bewitching discoveries!
As the consumer journey becomes more complex, Jenna Bennett, VP, Digital Media Sales & Strategy, advocates for the strategic use of artificial intelligence (AI) and machine learning to deliver highly personalized, omnichannel messaging. By leveraging the power of hyperconnectivity, CPG marketers can significantly reduce costs, boost sales, and create exceptional shopper engagement.
Marketers must radically rethink their approach to consumer engagement because Artificial Intelligence (AI) and machine learning are revolutionizing how to connect with consumers, drive sales, and foster lasting loyalty, according to Adam Van Beck, Catalina’s SVP, CPG Omnichannel Solutions. He explains how brands can thrive in the Attention Economy by leaning into a number of hyper-personalized targeting solutions.
CPG marketers now have a way to know the impact of unseen shoppers, according to Ron Menich, Catalina’s VP of Advanced Analytics and Data Science. He explains how the Sales Life Adjustment Factor (SLAF), Catalina’s proprietary measurement tool, can identify how much a digital marketing campaign drives sales, even for impressions you can’t directly measure.
