Lorenza Cortivo

Lorenza brings more than two decades of knowledge and expertise within the grocery retailer ecosystem and strong relationships with the fast-moving consumer goods (FMCG) community to her role leading Catalina Italy. Since 2020, she has been focused on driving performance for the country’s brands and retailers, while advancing Catalina’s digital acceleration and omnichannel value proposition in the Italian market.

After earning a degree in Economics, Lorenza began her career as a category manager for the French multinational retail group, Auchan, where she was responsible for assortment and promotional strategies on key categories including breakfast and bakery. For the next 19 years, she held a series of senior leadership roles for Carrefour, an EU multinational retail and wholesale corporation, culminating in the role of FMCG Director, where her team was responsible for half of the sales generated. Throughout her time with Carrefour, Lorenza successfully led international negotiations and established long-term relationships with manufacturer partners and C-suite executives across the industry.

Lorenza is a dynamic and curious person, with a great passion for travel, wine tasting and sports.