Prem Patel

An accomplished executive leader known for his expertise in customer loyalty, shopper activation, and data optimization in the retail and marketing sectors, Prem brings a wealth of experience to his role focused on delivering impactful, innovative solutions to deliver profitable growth for some of the UK’s largest grocery retailers.

Prem’s understanding of consumer behaviors, the changing media landscape, and omnichannel personalization trends are at the core of his focus on leading, growing and transforming Catalina UK into a leading omni-media enterprise. With a ''customer and people first'' mission, Prem is committed to building strong, mutually beneficial relationships.

Before joining Catalina, Prem enjoyed a distinguished career including senior multi-territory roles for world-leading brands such as Sainsbury's, American Express, Visa and NatWest Bank. At Sainsbury’s, he led the revitalization of the UK’s largest Loyalty Scheme, Nectar, which has informed his work in leading Catalina’s ongoing digital transformation in the UK.

In addition to building an award-winning company culture with a high-energy sense of community, Prem fulfills his purpose of improving the lives of others through his service as a Trustee for The Harrow Academies Trust, which is dedicated to fostering educational excellence in London.