Shopping Behavior Evolves as Vaccination Rates Rise

With the COVID-19 vaccination rate of adults receiving at least one dose now topping 60% in the U.S. as of May 27, and the Centers for Disease Control and Prevention (CDC) easing mask guidelines for those who have been vaccinated, recent grocery/CPG shopping data from shopper intelligence leader Catalina underscores the increasing enthusiasm for returning to a sense of normalcy sweeping the country after 15 months of varying degrees of restrictions.