Find Hidden Lift & Supercharge Your CPG Sales

In today's privacy-focused world, traditional measurement methods are leaving a blind spot. You deliver targeted ads, but how much of that translates to actual sales? Catalina has the answer.

Introducing the Sales Lift Adjustment Factor (SLAF): Your Secret Weapon for Unlocking True Marketing Impact

Imagine running a digital marketing campaign and knowing exactly how much it drives sales, even for impressions you can't directly measure. That's the power of SLAF, Catalina’s proprietary measurement tool.

Here's how it works:
• We leverage our massive network of retailers and their loyalty programs to link online behavior to real-world purchases.
• We measure the impact of your campaigns on the customers who saw your ads and went on to buy.
• But what about impressions without a clear digital ID? That’s where SLAF steps in.

Think of SLAF as a super-powered magnifying glass. It analyzes the measurable results and uses sophisticated algorithms to estimate the impact of unseen shoppers. This cross-over gives you a complete picture of your campaign's effectiveness.

The Benefits:
• Uncover hidden sales: Get a full understanding of your marketing's influence, even beyond directly measurable impressions.
• Optimize campaigns in real-time: Make data-driven decisions to maximize your return on investment.
• Future-proof your marketing: Stay ahead of privacy changes with a measurement solution built for the evolving digital landscape.

Stop flying blind! With SLAF, you can finally see the true impact of your marketing efforts and drive real sales growth.

To learn more about this groundbreaking advancement and how it can transform your CPG marketing efforts, reach out to Catalina today at results@catalina.com.