The Unstoppable Evolution of TV to Total Video

Everything You Wanted to Know About Next Gen TV, Video and Streaming, But Were Afraid to Ask

We are witnessing the next great evolutionary leap in television. Over the decades, programming has been delivered to audiences on television sets via airwaves, cable, and set-top box. Marketers relied on mass reach and demographics to target audiences.

In this latest TV transmutation, however, content is available on-demand and online from a growing lineup of direct-to-viewer providers. In this new data-rich environment, marketers can target segmented audiences based on interests, purchasing habits and much more, not merely demographics. Inevitably, it is shaking up the way marketers plan and buy advertising.

In this CMO Club Solution Guide, which reflects input from over 100 Chief Marketing Officers from a wide range of B2B and B2C companies, we address everything you wanted to know about Next Gen TV, video, and streaming. It serves as a primer for today’s marketers to better understand The Unstoppable Evolution of TV to Total Video.