• CPG Challenge
Client: Stuffed Puffs
Marshmallow Treats
& Junction 37 Media
Agency

Stuffed Puffs launched a few years ago with the ultimate food combination that we didn’t even realize we needed – that’s right, the milk chocolate stuffed marshmallow! It makes s’mores less messy and hot cocoa more delicious, but it’s also a handy sweet snack. Along with their media agency, Junction 37, this emerging brand wanted to get the word out about its product to drive trial and keep their brand top of mind.

  • Insights & Activation
A Campaign that is S’more Efficient

With our activation partner Cadent, Catalina organized a fully-managed, CTV-only campaign beginning with our Purchase-Based Targeting to pinpoint Marshmallow & Smores Buyers who had never purchased the brand before, as well as their current competitive and lapsed buyers. With media inflight, Catalina’s Multi-Touch Attribution measurement helped make in-flight tweaks to optimize at the audience level.

  • Results
Teamwork Makes the Dream Work

Everyone came together to drive results for this CTV-only campaign that were higher than benchmarked expectations, due in large part to purchase-based targeting at the household level and the ability to optimize in-flight.

Buyers New to Brand

75%

Sales Lift

58%

Incremental ROAS

$0.66

"Catalina’s high-quality CTV targeting and attribution measurement are what made this campaign stand out. We were able to find and reach marshmallow buyers who had never purchased our client’s brand before, then track sales impact inflight to optimize. We’re thrilled to offer our clients more results-driven media options by working with Catalina."

Jayde Levesque, Managing Director, Partner at Junction 37