Coastal California Wines
The Meiomi brand and its agency were looking to generate overall awareness and gain share during the critical winter holiday season (October, November, December). They teamed up with Catalina and Cadent to test a CTV campaign that would impact sales lift.
Leveraging real-time purchase insights, Catalina identified key custom audiences, including current Meiomi buyers, lapsed buyers, and consumers of competitive brands. To drive business objectives among each audience segment, the brand developed unique creative messaging tailored to each. The campaign was activated through Cadent Aperture DSP, strategically delivering media to targeted households across premium CTV inventory for maximum impact.
Catalina and Cadent enabled the client to measure precise sales impact including: the percentage of total sales lift from penetration, purchase amount & frequency, brand-buying trends by week and which creative, channel & targets were most effective at driving sales!
11%
$2.36
44%